Isn’t it surprising to find echoes of those aesthetics in such trivial things as washing dishes sponges, packages of envelopes, Kleenex or straws boxes? Sure they make use of commercial tactics to sell products; the fabricants are well aware of the visual effects of contrasting colors and repeated motifs. But can there be anything else left in those designs from the dreams they once embodied or from our attraction to them? Maybe it derives from a subtle desire to reconnect with greater ideals – something greater than one individual - in a visual culture that demolished the traditional hierarchy between fashion, publicity, industry, manufactured goods and art.

C-print, 152 x 204 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

C-print, 76 x 102 cm, 2008-2009

Installation view at Optica, 2009 ©photo: Bettina Hoffmann

Installation view, Aperture Foundation, NYC, 2011

Installation view, Aperture Foundation, NYC, 2011